September 9, 2019 – Bellevue, Wash. – Transforming Age, one of the largest national non-profit senior living organizations announced a series of notable promotions and new hires. Wayne Machmiller will be joining the team as their new Director of Construction Services. Machmiller plays a critical role in supporting the non-profit organization’s rapid growth. Machmiller is coming onboard as Transforming Age embarks on a pivotal milestone with the groundbreaking of the Olympic Tower, a 21-story expansion to their Skyline campus in downtown Seattle.
“This is an exciting time for Transforming Age,” remarks Torsten Hirche, President and CEO of the organization. “The Olympic Tower challenges many paradigms and Wayne’s unique expertise in building high-rise senior communities is paramount to developing urban senior communities of the future.”
Wayne has over 25 years of leadership experience managing construction in a myriad of medium to large-scale commercial projects. His experience in the senior living industry includes managing the construction of two urban high rise CCRCs, working from development through commissioning including obtaining a LEED Platinum certification.
Transforming Age also recently announced two internal promotions. Kim Loveall Price has been promoted to Vice President of Community Development. Loveall Price previously served as the Executive Director of Downtown Action to Save Housing (DASH) which provides affordable low income housing to over 1,600 people. This past April DASH affiliated with Transforming Age, bringing their housing communities into the Transforming Age network. In her new capacity as Vice President of Community Development, Kim will oversee Full Life Care, DASH, as well as the Transforming Age Foundation. Kim brings over 30 years of experience in fundraising, board development, fiscal management, human resources, and visionary leadership as an independent consultant and has successfully managed 20+ organizations.
In addition, Kristen Crawford was promoted to Corporate Director of Sales and Marketing where she will now oversee all sales, marketing, and branding initiatives for Transforming Age. Crawford’s passion lies in developing results-driven advertising campaigns, strategic marketing plans, marketing analytics and sales best-practices. A 15-year veteran of the senior living industry, Crawford first joined Transforming Age in 2010 where she served as Community Relations Director (CRD) at Fred Lind Manor.
“Today, Transforming Age and our national affiliate network serve almost 8,000 people across the economic spectrum,” states Hirche. “It takes talented and dedicated advocates to continue to innovate and push the envelope. It’s pretty remarkable that with such a competitive workforce market, Transforming Age has been able to attract, retain, and create opportunities for some of the industry’s top-performers.”
About Transforming Age
Transforming Age is a leading not-for-profit organization committed to improving the lives of older adults through community housing and services, technology development, research and advocacy. Founded in 1956, the organization operates 28 communities in Washington, Minnesota and Nebraska. In addition, it runs an online advocacy forum to combat ageism and its affiliated partner, GSI Research & Consulting, provides business service solutions to the industry. Its affiliate Full Life Care provides critical home and community based services to older adults and people with disabilities. The Transforming Age Foundation and affiliated foundations provide philanthropic programs aimed at supporting those in need.