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Transforming Age names Jeff Slichta new Executive Vice President of Housing and Hospitality

Slichta brings 25 years of senior living experience

BELLEVUE, Wash. – March 5, 2021 – Today, Transforming Age announces Jeff Slichta is joining the organization and will serve as Executive Vice President of Housing and Hospitality. Slichta brings more than 25 years of senior living leadership experience and joins Transforming Age after ten years with Sunrise Senior Living where he held the role of Senior Vice President of Housing for the West Division, responsible for 150 senior living communities, 15,000 residents, and 13,000 team members.  Slichta joins Transforming Age at an incredible time of growth and innovation in the organization’s 64-year history.  Last week the nonprofit announced their affiliation with SHAG, making Transforming Age the 8th largest nonprofit senior living provider in the US, serving more than 14,000 people through its five mission spheres: housing, community services, technology, philanthropy and partnerships.  Slichta will be directly responsible for Transforming Age’s entire market rate division which includes senior rental and CCRC communities and is an important part of the organization’s housing mission sphere.

“Jeff brings brilliant expertise to our organization,” said Torsten Hirche, CEO of Transforming Age. “His extensive experience, combined with his passion for our mission and his focus on strong culture and outcomes will be an invaluable resource as we continue to grow the impact of our efforts to improve the lives of older adults through existing and new market rate housing models.  Jeff’s creative ability to address complex challenges aligns perfectly with our culture of innovation.”

During his time at Sunrise, Slichta spearheaded initiatives to enhance team member experience and drive resident satisfaction.  His tenure with Sunrise was filled with incredible opportunities for growth, learning and development and he speaks very highly of his time with Sunrise and the leadership team there.   One specific highlight included his work with Sunrise’s Good Samaritan Fundraising efforts. “Over the years, I have had the privilege of seeing hope return to a team member in severe need through the good will of unknown donors,” says Slichta, “These memories are truly unforgettable.”

“My focus over the past 25 years has always been on the team members and creating an amazing environment to work in.  This has consistently brought strong operating results and a culture of open and honest conversations that improve the lives of the seniors we serve.  The work is always challenging but equally rewarding and the caring hearts and hands who have the closest relationships with our residents is my customer.  I look forward to joining this team and bringing my enthusiasm and energy to Transforming Age.  Together we will create unlimited possibilities and make a huge impact in the lives of older adults.”

Slichta is a proud father of four children who continue to add much to his life.


Transforming Age is a nationally recognized leader in nonprofit senior living and care dedicated to creating unlimited possibilities to enhance the lives of older adults by integrating housing, community services, technology, philanthropy and partnerships. The organization provides housing and services to over 14,000 people nationally including affordable and workforce housing, independent living, assisted living & memory care and continuing care retirement communities. Its HCBS affiliates provide social and community services including home care, adult day health and social & health care coordination to thousands of older adults. Transforming Age affiliated foundations provide philanthropic programs aimed at supporting those in need of financial assistance, the creation or enhancement of programs and services. Transforming Age also provides business service solutions to industry partners including management, development, and consulting services. The organization’s technology initiatives aim to improve the lives of older adults and those who serve them at scale.